“A small tap on the tiller helps catch the wind. A whole new boat helps weather the storms.”
~
THE WHERE:
A LITTLE PRAGMATIC CONTEXT.
An 80/20 IMR can be used and adapted to almost any situation.
A review looking backwards or a fresh start looking forward – or just a check in – to see how you’re doing.
It isn’t a Sales or Marketing Guru Pitch.
It isn’t a Seminar situation we can scale at fifty quid a ticket.
It’s 1 to 1 and it’s all about you, your business, your aims and outcomes; if you have any – or maybe not sure what they should be – or if they’re the best ones for you.
It’s about discovering your real positives…
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While Snake Oil Salesmen and Gurus try to sell you a perfect AI solution, we’re trying to find out why you need a solution, if you do and what kind – then we’d need to draw you a picture of what that might look like. We can’t do that yet – but we can show you a progressive menu of help in a “Perfect World” order.
The 80 / 20 IMR can be one of several starting points:
This is where it would sit in a perfect order of events menu.
(Just because you’re somewhere down the menu already it doesn’t mean you can’t take a step back to the beginning, without disturbing anything you might be doing – until you’re ready to do so.)
BLUE STRAWBERRY ELEPHANT
CONSULTANCY SERVICES
80/20 INDEPENDENT MIND REVIEW (IMR):
- Stand-alone Strategic Deep Dive
• Available at any point regardless of your current scenario or planned progress.
• Use it as a Fresh Start looking forward, a confidential check-up, or a tactical circuit breaker.
An IMR can stand completely alone as a reference guide or for clarity when there are too many other opinions.
You can use it as a “Fellow Traveller” view of part or all of your business to gain another perspective; unworried by emotion or history but understanding what those intangibles bring to your unique circumstances.
Or, if you are partway through a project and have hit a brick wall, you can use an IMR to unclog the process.
An IMR can be dropped in at the outset or at any point you have reached further down the menu.
PRE PROJECT CONSULTANCY:
Many businesses find themselves spinning from one idea to the next – a new website or app, an AI generated social media campaign, an e-shot newsletter idea or printed brochure … because each and every one has been “sold” well – but with no overarching plan.
If you find yourself dropping one idea for another your projects aren’t shaking hands – and that can cost a lot of money in wasted time and resources.
A Pre Project Consultancy can be part of an agreed IMR or a separate dedicated piece of work aimed solely at your Marketing mix.
At this stage everything can be open for discussion and plans agreed before production (and further irreversible costs gather pace).
- Core Brand Position and Repositioning
• Market Segmentation and Audience Research
• Confidential Campaign Architecture and Layering
CREATIVE MARKETING CONSULTANCY:
This is where you move from NDA protected ideas into more tangible planning.
- Copy Writing
• Branding Concepts
• Art Direction Briefs
• Photographic Direction Briefs
• Rip Sheets
• Initial Story boarding for Animation and Video
• Pre Schedule of Work
DESIGN, DEVELOPMENT, EXPRESSION CONSULTING:
Bringing everything together – you have the concepts, you have a plan – now you have targets and outcomes to achieve.
- Schedule of Works
• Production Management.
• Brand Creation and Development,
• Roll out of Design and Creative Marketing
• Design Services, Animation, Video, Print,..
• Web Design,
• Exhibitions,
• Environmental Branding
• AI Hybrids
• Advertising Campaigns
• Social Media
• Direct Mail
• Promotions
THE 80 / 20 INDEPENDENT MIND REVIEW
can stand alone or inform the rest.
You choose the direction; the familiar, the necessary or the road less travelled.
THE WHAT:
THE PARETO GUY.
Throughout this website, you’ll notice quite a few quotes and stories.
Some are personal to us, our thoughts, (if a quote isn’t credited, it’s ours), some are well known, and some are quoted ad nauseam. In each case, we’ve double-checked the origins of the better-known “facts” to better tell the stories.
For instance: the long-held belief that Salman Rushdie authored “Go to Work on an Egg,” and an oft wheeled out quote from Sun Tzu’s “Art of War” —have both been debunked.
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The theory you must know, is 80% of your sales come from 20% of your customers. If you’ve not checked that lately, take a look at your own stats.
If it isn’t exactly 80/20, it doesn’t matter—that’s not the point. It’s the large margin and the disparity that matters.
When Pareto discovered the seed of his principle he was surveying land ownership – 80% of land owned by 20% of the people who lived on it, the legend is that he discovered this pattern repeating when he calculated 20% of his garden pea pods produced 80% of his peas.
You’ll find more about Vilfredo Pareto – the man who developed this theory beyond the statistics – in the Index of our Foreword: Sigñor Pareto and the Pea. for now, the principle can also be found defining many other Think Bases in life, not just sales:
- 80% of your production comes from 20% of your effort.
- 80% of everything you enjoy comes from 20% of the people you know.
- You probably only get to do 20% of all the things in life you actually want to do.
- Your business outcomes only ever reach 20% of their wildest potential as you butterfly from one shiny initiative to the next.
Or maybe that 20% is already more than your hard-won skepticism allowed you to believe was possible?
The 80/20 IMR isn’t a rigid business plan; it isn’t a tick box “fact find”. It isn’t a corporate initiative, but it might tell you why your current initiatives are being ignored by your colleagues – and lead you toward the ones that click.
The Blue Strawberry Elephant
80/20 Independent Mind Review gives you:
A HILL FROM WHICH TO VIEW YOUR LANDSCAPE.
As a surveyor Pareto found 80% of land was owned by 20% of the people.
THE WHO:
FELLOW TRAVELLERS.
If you’ve had time to delve into our Foreword page and the constantly updated Index, you’ll find this website has leans heavily on experience; ours and those who have been our “Fellow Travellers.”
Those who have retired or passed away, those who are still out there surviving and kicking ass in business, those collected more recently but still adding to our stories.
These are the people who we have inspired and whose own stories have inspired us…
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The people we’ve worked with, suffered with, and laughed with – in between the sweating of blood to achieve a vision.
Our Fellow Travellers have contributed to 80% of the knowledge we pass on to new and future travellers.
We didn’t get this wise from no book larnin’ or generic Guru seminars.
Why not come along and be part of our library?
You may find 80% of your best memories come from 20% of your journeys = let’s find more of THOSE places to go to…
THE WHEN:
MAKING A START.
SUMMARY
of the 80/20 Independent Mind (Yours and Ours) Review.
- A Sounding Board: If you feel the need, this level of consultancy is a confidential sounding board meant to clear the decks for a real-world view.
It is a zero-pressure, fresh-eyes perspective meant to evolve your ideas and add a lot more. - A Deep Dive: An Independent Mind Review is a genuine deep dive; not just a quick look in your mirror – we can show you the back of your head.
- Beyond the Stats: Outcomes from an 80/20 IMR are about so much more than just finding the Pareto numbers in your business.
- Built on Empathy: We’ve been doing this for a very long time without defining it or giving it a corporate name. It’s just human interaction and empathy that informs what comes afterward.
- Now Defined & Branded: Ready to help empower your business, your customer engagement, and you personally.
- Give It a Try: It may not be your cup of tea—but why not discover more before discounting the option?
This deep level can entirely shape everything that follows.
We may just be the Fellow Traveller you need right now.
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Notes:
1) Our available capacity for this unique approach is limited. Feel free to book an initial face-to-face as soon as you can fit it in.
Accountants, Business and Financial Consultants, Friends of Friends – if you have a client or contact that needs a boost in a direction that needs professional creative services – or anything that is not within your specialism – lets see if we can help.
Ready to dive in?