The Detail
RIDICULOUS! We Know!
It’s 2026 and we are still making things people can touch, without damage to their retinas from screen glare or developing RSI’s from constant keystrokes.
But there you have it:
“The Best Business Relationships start by looking someone in the eye, saying “Hello” and shaking their hand – while using the other to pass them a business card.”
(Paraphrasing from The Foreword)
Case Study
The Mighty Business Card and Friends
Still making real world print hard to forget.
That tactile item, that is often overlooked but kept in mind the longest. Why do you still need it? Why is it still effective?
Business Cards
THE MIGHTY, original marketing tool.
From your pocket to their hearts – spread a little love.
Brochures
A TACTILE EXPERIENCE
The Content, the feel, the layout, the colour concentrates the focus through a Foveal View enhancing the personal and online experience.
Literature + Books
How to Make a Good Book Better
Typesetting still had vestiges of Hot Metal when our story began – digital setting of books still holds that tradition in a way websites can’t. That human response is inexplicable, in this many words. (Keep an eye on the Foreword.)
Marketing Packs
All Together Better
It can be “what it says on the tin” – a pack full of promotional things delivered in one hit to the potential customer. Or a “Tool Box” you can use as appropriate for each target customer.
Packaging Design
The First Moment of Truth
Whether it’s FMOT when the pack is seen on the shelf or SMOT (Second Moment of Truth) when the product arrives and is opened – it is attention to design details that make the difference.




























