The Mighty Business Card & Friends
If you can possibly help it, don’t put it in the post or attach it to a sample – that’s what Compliment slips are for.
Although talk to us and we’ll sort something much more original for that remote connection.
Use a business card as prescribed; simultaneous to a handshake. Keep it real.
If you did – why did you stop using business cards?
Business folks used to have business card wallets to save them all, but now you don’t use them because it’s SOoooooo easy to find an email in Outlook.
OR you don’t think it’s worth the cost of printing.
OR you have a moral objection to pulping trees from sustainable forestry, grown for the purpose.
OR because you think they get thrown in a drawer or the trash, and forgotten?
There’s things you should know:
KEEPING IT REAL
With the Face to Face
Approach
People are growing increasingly tired, and savvy, to what is AI and what isn’t, because even with new regulations on labelling AI content, there will still be the scam artists that don’t care about the rules, using Deep Fake images and copy.
The “in person” contact is becoming even more essential in adding to feelings of trust, providing that memorable hook and experience.
Real World Print increases Trust, Engagement and Memory.
RETENTION of physical print collateral
- Increases 10 fold if it has a textured card or paper stock.
- Is of a quality less likely to be thrown away.
- Contains interesting, useful – to essential information.
- A person may pass a card to someone else they know to be interested in what you do.
Information found on the net is much easier to scroll past or even read then forgotten: “Oh! I saw something the other day you’d be interested in. What was it now?”
As opposed to
“Oh! I was given something the other day you’d be interested in! Here you are, you can keep that.“
Add a QR Code to your card – best of both worlds.
From the Workshop Catalogue to the Boardroom table publication – The Print Layer still wins.
Process
Other than a quality business card – now available in short runs so you don’t have to have a thousand cards sat in a drawer – the physical layer of your marketing mix is all about finding that FMOT (First Moment of Truth) item that creates the first impression.
It’s carrying your Brand so it has continuity – instantly recognisable when they see your website – or vice versa.
See the brochure, find the website – all unmistakable as you.
FIRST IMPACT Complete Engagement
Introduction / Welcome Pack – by Special Delivery to Special Customers.
What we do
Print is part of the whole. Your Marketing Tools should always include the tactile.
We will work with you – concentrating on the presentation of everything from the smallest brand hook, to the “stealth” mini brochures, fold ups, DLs, designed and sculpted to make them:
- Hard to put down
- Harder to throw away
- Even harder to forget
THREE DECADES of REAL SKILLS
Outcome
The physicality of Little Print – the item they pick up at your exhibition, the lifestyle product brochure they order online, the collectable information to add to their library – it all adds to the circle of branded items that completes your Business, Personal, Product or Service Identity.
And that’s no Little thing.
FIRST & SECOND Moments of Truth
The Box Is Seen Before the Product.