Making the case for engagement
Every Business uses Engagement to oil the Sales Funnel – but not all have studied what engagement really means in a holistic approach across all their marketing and sales functions – it is the slightly awkward twin sibling of Strategy and Tactics – not every business has a Strategy or Tactics they are aware of.
“Engagement” is simply the positive reaction of potential customers to your beautifully written, designed and meticulously planned Creative Marketing.
A deliberate approach to your audience, that doesn’t feel like they are being “sold” to.
Creative Marketing (see Foreword Chapter 2) starts after you have identified the groups or individuals you need to sell to.
Engagement isn’t restricted to one channel.
Approach
Marketing (not creative) 101.
You’ve segmented your customer base into what each group buys from you.
B2B
- Existing Customers you want more sales from.
- Inactive customers you want to reactivate or win back
- Targeted prospects you have tried and failed to engage with
Or B2C You’ve used your knowledge of the market to decide which potential groups you’re aiming at.
And you MAKE them listen by creating original Copy, Photography, Graphic Design, Video or Animation – or that New Website Launch they can’t ignore.
You have knocked on their door –
The way you knocked determines how they answer – if at all.
If there’s no one in – you’re at the wrong door.
If the door is flung open – they were already looking for someone like you.
If the door is opened slightly – that is when you use your powers of persuasion.
As you aren’t omnipresent – the persuasion has to come from your Marketing Messages, the Presentation of those messages, and your Efficient Sales Funnel Process.
Everything that potential customers Engage with.
Once we know that – (and we can help if you don’t know – see Our Approach), we can start writing those messages and building your Creative Marketing Tools.
Don’t keep it to yourself!
Process
Before we can create your Creative Marketing Tools (The Social Media Content, Advertising Copy, Branded Literature, Web Pages, EShots and Pinpoint Accurate special deliveries), for campaigns you will run in-house or we roll out for you.
We need to find out where you are and where you want to be:
Check out: further reading here:
The Playbook (In Deep Dive),
Design Services (In Design Services)
Consultancy Services (In Deep Dive – The 80/20 IMR)
The Processes we use to hit your target markets are very specific and tailored to your Brand Identity – the Targets and Outcomes you have built into your Growth Plan (see Our Approach)
The Process starts with our first conversation.
Let’s find out what you need.
Outcomes
This is your choice – based on your aims and ambitions:
- Increase Turnover
- Increase Profitable Business
- Increase wider awareness of your Brand
- Increase Online Interaction and Engagement
- Increase Footfall
With a specific plan in place your ambitions can be achieved by a mix of processes that include direct engagement supported by the right channels for your customers:
Social Media, EShot, Direct Mail – that first handshake and card exchange.
The First Outcome you need to plan for is Customer Engagement.
Ready to talk?