The Latest Chapter

Excerpt from Chapter 16:
“The Golden Grail of Gob”

“When you tell someone your story and it’s interesting enough (news, scandal, shock, horror, good luck, tragedy, bad luck… great product or service) that person will tell someone else – to help that person out, or prove they know something their friend doesn’t, or just for conversation padding. 

That’s how word spreads – and spreading “the word” by word of mouth is and always has been The Holy Grail of Marketing.

Now – you think I’m going to say Social Media is the “new” word of mouth.

But it isn’t….”