Chapter 7
You’re here now
Read Time:
1 Minute 50 Seconds for skim readers
to 3 Minutes 3 Seconds for deep comprehension readers
What do we mean by
“This is a Safe Place for Ideas to Grow”?
There are many hurdles to making Creative Marketing really work for you.
Hurdles that include:
- Time poverty
- Internal pushback
- External distractions
- Head-peckers
- Personal embarrassment (even if you’re the boss)
- Pressure from above or sideways
- Short-term priorities…
…the list goes on.
Finding an oasis of calm where none of these exist allows you to engage with your Greater Mind.
The quote, so often attributed to Eleanor Roosevelt, goes:
“Small minds talk about people,
average minds talk about events,
great minds talk about ideas.”
There is no evidence Eleanor ever said that, and neither did Socrates (the other great target of misattribution).
It is a theory that evolved in the Victorian era as social engineers and “scientists” tried to categorise the conversations of different social classes.
Over the years, it has simply been smoothed out and turned into a social media meme — usually pasted over a picture of Morgan Freeman.
But we digress.
My take on the theory is that we all possess these three minds simultaneously:
We all talk about people, even if we don’t think we “gossip.”
We all talk about events – otherwise, we would never go anywhere or react to the news.
But do we all talk about ideas?
The first two are just human nature. The last is often reductive and over-simplified; we rarely have the time in normal day-to-day conversation to go into any real depth – even at a spoken pace of 7,600 to 10,000 words per hour.
Yet in business, if you are looking to make a massive difference to your prospects and unlock real opportunities for growth, the deeper you can go to uncover the ideas, that help rather than hinder you, the better.
This is the exact reason why successful CEOs and high-net-worth individuals tend to read so much.
They long for depth over soundbites.
At Blue Strawberry Elephant, we have a lot of long conversations with clients that stretch far beyond the practical, pragmatic, day-to-day maintenance of marketing.
This is a safe space to relax. A place to not be judged or embarrassed, and where you don’t have to worry about giving away secrets, divulging your “craziest” concepts – or liking ours – the ones about how you would like to see your future pan out and your business grow.
By exploring these ideas with fellow travellers, you can fully develop your thoughts.
As great listeners, we become your sounding board, not your echo chamber.
You won’t find the idle flattery of an AI algorithm here. Or the disparaging comments of colleagues and associates. Just genuine human experience with stories that match and validate your own.
This is a SAFE PLACE for your IDEAS TO GROW.
Arrange a visit, we’ll put the kettle on.
