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William Whiteley & Sons

The Next Chapter

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Their Founder was one of the first Master Cutlers, they made Scissors for Queen Victoria and they are still a family firm with no shortage of big name clients – from Maserati to Saville Row’s Andrew Ramproop OBE.

Now, for the first time in their 268 year history our friends at William Whiteley have made the decision to diversify into selling direct to the public.

This was a huge step – not only a new business model but with a brand new product to lead the expansion: “EXO” the latest incarnation of their World famous Tailors Shears…

…and Blue Strawberry Elephant was with them all the way.

In October 2017 we were asked to support and brand a Kickstarter project for the development of the EXO – an offering which exceeded its target over a month before deadline.

Over the following 12 months we have worked with Whiteley’s to produce and perfect a Company Rebrand and Product Brand Refresh, followed by Website design and build, e-commerce store integration, packaging design and design support for the client’s own PR and social media campaigns.

The press coverage Whiteley’s Head of Marketing has achieved has been outstanding, culminating in an interview published by the FT (10/11/18) to coincide with the launch of the new website.

We are so proud of being part of this ongoing collaboration with the oldest scissor maker in the western world.


Date: November 1994 – Present

Client: William Whiteley & Sons

Link: https://www.whiteley.co.uk