If you make sure [some of] these areas are covered, you will definitely be on the right track no matter what kind of site you have, but e-commerce also has some very specific usability and functions you want to be sure to tackle – some more obvious than others.
According to the ONS – November 2018 saw Online Sales in the UK reach a new record of 21.6% of all Retail Sales, but the figure that is most impressive is that 89% of customers start the purchasing process by online search.
There’s no denying that branding is both the foundation and core of any successful business model, it inspires teams and promotes your values as a company to ensure the world sees you, the way you see yourself! Everything else – Signage, Liveries, Sales Literature….and of course, a website – are “vehicles” to carry your Brand to your Audience. But not just any website will work, THE RIGHT website for YOUR business is essential for business growth.