DESIGN should push boundaries that result in finished products people want to pick up. DESIGN should consider all aspects of what is being achieved now and be brave enough to turn the norm on its head to achieve something different!
You can’t skip another whole week of posting and even you’re sick of the cheesy memes you’ve been putting out about ‘TFI Friday’. It can be really exhausting trying to maintain a presence online and it leaves you wondering why you bother. But you know what? You’re not alone in this.
In the interest of helping you get some balance back – I put together a few free/low-cost tools and tips you can use if you just want to make sure you don’t leave your profiles barren while you focus on the current sales or even better, take a well deserved holiday for once!
If you make sure [some of] these areas are covered, you will definitely be on the right track no matter what kind of site you have, but e-commerce also has some very specific usability and functions you want to be sure to tackle – some more obvious than others.
Here at Blue Strawberry Elephant, we believe that design should be accessible to all business owners whatever their level of understanding because it’s essential to their business growth. We want to make it clear; in our studio, there are no stupid questions.
If you’re feeling a little overwhelmed with options for planning the year ahead, swamped by conflicting information and lost in a sea of voices telling you how to take your business ‘to the next level’; this one is for you.
Without being pedantic, about brand awareness and word of mouth – those conversations between non-customers and their friends who may become customers – if you aren’t pushing the right buttons with people who need what you do, you can bet your bottom quid your competitors will be.
There’s no denying that branding is both the foundation and core of any successful business model, it inspires teams and promotes your values as a company to ensure the world sees you, the way you see yourself! Everything else – Signage, Liveries, Sales Literature….and of course, a website – are “vehicles” to carry your Brand to your Audience. But not just any website will work, THE RIGHT website for YOUR business is essential for business growth.