Two years ago those who denigrated Social Media as being of little use to real businesses, especially small businesses, had their opinions bolstered by security scandals.
For the first time the growth in Social Media as part of the marketing mix had seen a reversal.
Two years later and Social was already rebuilding the trust its champions had in it – but now through the tragedy and changes brought by coronavirus, it has become an invaluable tool for communicating what is happening and what is available during the Coronavirus Pandemic – this will not stop when the virus is beaten.
Both business and personal customers, who were previously addicted to the media platform or alternatively in denial that it even existed, are now “Plugged In” to Social Media – to find essential information, products, updates on availability and delivery. The World of work, business, finance and corporate structures may be forever changed by this Pandemic – but the way we communicate will be even more essential.
The greatest challenge for business will be the communication mix (Social will still only be part of it) the quality and variety of those communications – and the acknowledgement that Social channels are not “easy” and quality content is not “free”.
THIS IS THE TIME TO:
Clean up your social channels
Recognise Social as an essential part of your communications mix
Talk to us about content creation, scheduling and analytics
Ensure that your Branding, Advertising and Integrated Design is fit for purpose…
…and works across all platforms – including Social
WE’RE STILL WORKING
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