There are a lot of aspects to creative direction or project managing a Brand roll out, these duties are usually shared between internal marketing assistants, managers and directors in collaboration with a good brand and design agency – like Blue Strawberry Elephant – or completely outsourced, depending on your staff resources and experience.
An important aspect of this work is Creative Direction or Art Direction because organising the “troops” is essential to the final outcome – one piece out of place can be detrimental to the entire Brand – reducing the ROI that could be achieved if done properly.
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