Who is this for? Anyone in Business
What is it About? Organisation & Marketing
Reading Time 2-3 minutes

It’s already mid-week, and it’s that time again. You’ve realised you haven’t posted anything on your social media yet and you don’t have a clue what you should be posting either. You can’t skip another whole week of posting and even you’re sick of the cheesy memes you’ve been putting out about ‘TFI Friday’. It can be really exhausting trying to maintain a presence online and it leaves you wondering why you bother. But you know what? You’re not alone in this.

The majority of business owners we speak to have been struggling with this balance or decided to give up altogether – and it’s totally understandable. You’re not a social media manager and if you have your family to take care of as well as the business itself – finding time to plan that content – let alone actually come up with the content you want to post can be a huge challenge.

What you need is a content calendar. It truly is the secret to keeping your content useful, on topic and keeping an audience engaged with what you have to say.


All you want is something that works, without you having to check on it every five seconds, right? That’s what the majority of business owners are looking for anyway!

When you have a plan and a process- a method to the madness if you will – you can focus on looking at what’s actually working, build on it and make that better. You can spend more time looking at content and listening to what your audience wants making your life easier and your potential customers far more engaged in what you have to say.

Still not sure it’s worth the time? Let’s take a look at four good reasons a content calendar could make life easier for you.


Whether its post-it notes, scribbles in the pad you carry everywhere or notes in your phone or just telling yourself ‘I’ll remember that for later’ (biggest lie told ever…and we all know it). If you just dump your ideas somewhere random you are dooming yourself to fail.

Having a separate calendar will help you to keep track of topics, deadlines (such as product launches) and if you need anything extra such as some new photos or a video you know you wanted to make/include. You can see at a glance how far into your plan you are and if you are falling behind schedule.


Sitting down in advance and making sure you have a month, or even a full quarter in advance planned out is a real achievement. By having a plan based around core subjects and using a specific content calendar you can see holes in your content, or if you are focusing on some subjects far more than others at just a glance. This would be next to impossible if you crowbar that content plan into your daily diary – along with what your spouse is doing and when it’s your turn to pick the kids up.

Maybe you’ve got far too many posts going out at the same time about the staff in the office, and hardly anything about the work they are doing? Did you forget to mention about the networking you did recently? Or the new product you now stock?


It’s a well-known fact that many business coaches will tell you time and time again; writing out your plan helps you to stick to it. When you write out your intentions, you hold yourself accountable for the success of them!

When you make a content calendar, assigning time periods which you eventually narrow down to intended posting dates, will help you to take action and see your achievements as you begin taking action – which in turn will spur you on to continue!

Taking all the brain block and guess work out by picking and scheduling the topics in advance will give you time to THINK. Inspiration is far more likely to strike when you sort of know the posts you would like to make and the subjects you want them to cover and run on to. Hopefully eliminating your last-minute late-night panics while you search through social media for ideas!


If you’re a business, then you have some form of content marketing plan – even if you don’t realize it. For example, you may have plainly noticed that you get far more likes on videos showing how your products are made, than a text post explaining this. So what do you do? You add more videos, of course.

All Businesses want traffic and to attract new customers, right? Well, content strategy plans help you identify your niche, target audience and (teamed with your branding) the overall image and voice you want your page to project. Having a specific content marketing plan will help you identify more of these areas, and maybe even start a specific weekly series such as ‘make it Mondays’.

Based on those findings, you can shape your content calendar to include more content your audience wants, and less of what your audience doesn’t want.

So, right about now you’re probably thinking “great to know these are super useful Lexy, but how do I actually MAKE one?”


No matter what type of business sector you are – engineering, wholesale, mortgage advisor or even a sports team – all content calendars can work off a fairly basic setup you can build on and adapt to suit your own personal needs.

The sections of your content calendar can include a page with specifics such as:

  • topic idea for this period
  • Idea development (subheadings/micro topics you will be discussing)
  • Image/video source
  • Your call to action
  • First edit
  • Published date

The easiest way to create your first content calendar is with a spreadsheet. You can adapt and amend the sections and the areas according to what you want and need to be able to view, the better you build it over time – the more you will use it!

Having an all-in-one place chart for your content plan will help you stay organised, consistent and on track to help attract your ideal target audience.

Ready to take it to the next level? No idea when to post? Don’t know what’s working and what isn’t? Still don’t have time to DIY? Give me a call and we’ll find the solution for you.

Lexy / Marketing

0114 255 9993

Testimonials here: www.bluestrawberryelephant.com/us/ 

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