I’ve very briefly touched on this subject before in my blog ‘Marketing Ideas to Help You Grow’, but wanted to take the time to give some quick tips to help improve those open rates for you!READ MORE
Here at Blue Strawberry Elephant, we believe that design should be accessible to all business owners whatever their level of understanding because it’s essential to their business growth. We want to make it clear; in our studio, there are no stupid questions.READ MORE
The current figures estimate 90% of businesses will be using some form of social media for customer service by 2020 and people spend up to as much as 40% more with companies that they have engaged with on social platforms.READ MORE
If you’re feeling a little overwhelmed with options for planning the year ahead, swamped by conflicting information and lost in a sea of voices telling you how to take your business ‘to the next level’; this one is for you.READ MORE
Without being pedantic, about brand awareness and word of mouth – those conversations between non-customers and their friends who may become customers – if you aren’t pushing the right buttons with people who need what you do, you can bet your bottom quid your competitors will be.READ MORE
|Who is this for?||Businesses new to all out marketing campaigns|
|What is it About?||Where to start with marketing|
|Reading Time||Less than 1000 words – 4 Minutes|
Anyone who has tried to drop a few pounds, eat healthier and get fitter, know the results are often not what was hoped for – but not for everyone. A lot depends on where you’re starting from.There’s a big difference between:A lifelong athlete suffering a minor injury, illness or boozy holiday getting back into training. And:Someone who has spent decades sitting still to socialise, work and travel – overcoming that sedentary lifestyle to reinvent themselves.It’s the same with marketing your business.READ MORE
|Who is this for?||SMEs, Startups|
|What is it About?||Networking Meetings|
|Reading Time||2 Minutes|
You know the kind of thing – a waste of an afternoon better spent playing email tennis with your regular clients, or worse – early business breakfast club that costs you a much-needed half hour under the duvet for very little return!READ MORE
|Who is this for?||The Growers, The Ambitious, The Brave|
|What is it About?||How to Develop Ideas|
|Reading Time||5 Minutes|
How many ideas have you had that got no further?
How many ideas have been brought to you that you thought too risky, or expensive or ridiculous?
How many times has a really big bold idea been brought to you that you got really excited about only to allow yourself to be talked out of it?
When you bring an idea to the table you should be able to explain where you think it might benefit the business, but possibly not much more, the discussion that follows between you and your partners, co-directors or trusted employees could whirl out of control achieving nothing except the inevitable “but we have paying work to do…”
Explain, ask for initial thoughts (to drip into your circle) and then keep the Circle solid by getting a development plan…READ MORE
|Who is this for?||Searchers of Truth|
|What is it About?||Creating Tailored Communications|
|Reading Time||3 Minutes|
Every now and then we all get the opportunity to refer someone to someone else.
Many in business have made a profession out of “networking” – to me, its just something you do – help people out, introduce one person you like to another person you like, as and when a need arises.
A couple of years ago I introduced two of our friends to each other, both nice guys, both running established SMEs, each of whom have passed me very useful information, insights and contacts over the years.
One of them – Steve Pearson, owner of Valve & Process Solutions, needed a Forklift Truck for the new warehouse facility in his rapidly growing company. The other, Shaun Hessey, MD of family firm Peterman Forklift Trucks, advised Steve, arranged the appropriate machine, and Steve’s team, who thought they might use the truck once or twice a month for the heavy lifting and moving, are now using it every day…READ MORE
|Who is this for?||Thinkers|
|What is it About?||Different ideas|
|Reading Time||5 Minutes|
“Have you noticed how nobody ever looks up?” asked the Mary Poppins actress Julie Andrews. perhaps referring to how no one, but her filmic wards, watched her character arrive at the Banks family home.“Nobody looks at chimneys, or trees against the sky, or the tops of buildings. Everybody just looks down at the pavement or their shoes. The whole world could pass them by and most people wouldn’t notice.”She wasn’t alone in this observation. Robert Baden-Powell the founder of the Scouting movement for boys had given a positive use for this “fact” years before: “If you need to hide, hide in a tree, no one ever looks up” I’m paraphrasing; from memory of what the great man wrote, illustrated by a between the wars ink drawing of a plucky young scout, looking down through oak leaves to where two men with rifles and WWI Kaiser style helmets searched beneath – without discovering the brave lad.READ MORE
|Who is this for?||SMEs, Startups, Established Businesses|
|What is it About?||Finding the right business relationships|
|Reading Time||3 Minutes|
Let’s say you are buying a car – you’ve had a lottery win and the World is yours – no more bus pass for you!!You get down to a choice between two – both of a similar size, same power unit, same top speed, same levels of comfort and same gadgetry. You have a choice of very similar colours for each – so why did you choose that one?Come to that, why did you choose the most expensive of the two?A couple of decades ago I was introduced to a Marketing Director; he was in the process of gathering three proposals for a re-branding and product catalogue.READ MORE