by Dave Atkin“Trust the process, trust your gut” the words echoed around the head of a handsome young designer; about to give up on finding the perfect new title for their independent design company.
The partners had already worked together for eight years, but nothing seemed appropriate or exciting enough to do them justice…
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by Dave AtkinCradling the curve in your hand, feeling the weight, the balance, pointing the blunt end away from you (safety first) and without thinking – use it to shoot the bad guys.
Just me then?
Imagination is a Free App that comes with every baby’s welcome pack; and it can never be uninstalled…
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by Dave AtkinIt is the first hurdle for any new business or brand. How to attach a name to it – also what, why and often where.
The process varies from creator to creator. It is usually a collaboration – which avoids dissonance, especially in small firms and start ups.
There are no rules, but there are a lot of things to consider…
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by Dave AtkinIf you run a small or medium size business, this is the quickest explanation of why and how we would work with you.
In every head there are boxes.
Places to put family, friends, hobbies, passions, the job, sports… it has been said, hilariously, by Mark Gungor (Google him) – specifically every male head.
Mark quite reasonably makes the point that when anything comes up for discussion a man goes to the relevant box, takes it out, looks at that – and only that – and then puts the box away…
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by Marc EtchesWhat I do during the week seems to be the most popular myth about me…what I do at the weekend doesn’t pay the mortgage!
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by Dave AtkinOver the last year the Coronavirus pandemic has changed the way many of us work, the uptick in people working from home combined with the sudden trend of Zoom meetings mean that our days can run away from us. The apps I’m going to tell you about have helped me organise my day and stay on top of tasks at home and in the office.
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by HarryDone properly, integrated throughout your business, it is there when you’re not – there for your colleagues, there for your customers.
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by HarryA better learning environment – everything designed for buildings where lessons are taught or study is the main aim, should be educational or inspirational or both but never boring.
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by HarryDESIGN should push boundaries that result in finished products people want to pick up. DESIGN should consider all aspects of what is being achieved now and be brave enough to turn the norm on its head to achieve something different!
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by Dave AtkinBusiness-to-Business marketing is hard. You build a B2B business by word of mouth, by experience of the trade and knowing people in the industry – regular informal networking and referral.
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by HarryHave you ever heard the legendary “no brown M&Ms” clause Van Halen had in their standard performance contract? The assumption at the time was that it was just David Lee Roth being a Diva and that idea has carried through to the present day but, there was a good reason for that clause being in there. In his Autobiography he said…
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by Dave AtkinYep, for the 65th year running, the UK’s favourite Ice Cream flavour is VANILLA!
According to the owners of 9 out of 10 Hoovers, that aren’t actually Hoovers but other varied makes of floor suckers, unless they were Dyson or any other make of bagless cleaner that are also known as Dyson’s.
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by Dave Atkin“The Wren, one of our smallest birds, has a pound for pound voice 10 times louder than a Cockerel.”
Funny that isn’t it – have you ever seen a Wren?
They weigh about 12 grams, are 12.7cm long and have a wing span of 16.5 cm – about 2/3rds the size of a Robin, or if you’re not into your birds – a wren could easily fit into the mug you have your morning cuppa in – and you wouldn’t notice it till it threw the teabag back at you.
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by Dave Atkin| Who is this for? | Businesses Looking for a Website |
| What is it About? | Why Use A Full Service Agency For Web Design |
| Reading Time | Less thank 600 words – 3 Minutes |
If a kitchen fitter turned up with a van load of 2 x 4 and a Tenon Saw – no pre made doors or drawers, no handles, no other tools – not a screwdriver, drill, plane, hammer or the tool box they should be in – you might wonder how he’s going to complete the job.Just as a kitchen can’t be put to use if all you have is the frame for a carcass made from 2 x 4, however skilfully put together with beautifully crafted Tenon Joints – likewise a website isn’t usable if it is just neat rows of code.
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by Dave AtkinEvery now and then we all get the opportunity to refer someone to someone else.
Many in business have made a profession out of “networking” – to me, its just something you do – help people out, introduce one person you like to another person you like, as and when a need arises…
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by Dave Atkin“For the last 10 years we’ve been talking about how technology and the “digital age” have changed everything. But now it’s going to get very real. Right now the business world (is continuing) to have break-throughs in speech recognition, automation, robotics, logistics, processing power, data management… A tipping point has (been) hit…
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by Dave Atkin“Have you noticed how nobody ever looks up?” asked the Mary Poppins actress Julie Andrews. perhaps referring to how no one, but her filmic wards, watched her character arrive at the Banks family home…
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by Dave AtkinLet’s say you are buying a car – you’ve had a lottery win and the World is yours – no more bus pass for you!!
You get down to a choice between two – both of a similar size, same power unit, same top speed, same levels of comfort and same gadgetry. You have a choice of very similar colours for each – so why did you choose that one?
Come to that, why did you choose the most expensive of the two?…
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