It has only taken 541 years, but eventually he had to go.
In the Great British tradition William was a multi-tasking renaissance man – Merchant, Diplomat, Writer, Printer and Retailer.
He is credited with being the most likely person to have introduced the Printing Press to England, in 1476, thereby starting the first information revolution. Whether he realised the impact it would have is anyones guess – but as he went on to be the earliest forerunner of Waterstones he obviously knew a good idea when he saw it.
Social Media is what you have to have as a business.
Just as ten years ago what you had to have was a website.
Just as 25 years ago what you had to have was a Yellow Pages ad.
DON’T argue with The Guru!! You HAVE to have it!
Except you might not.
Let’s say you are buying a car – you’ve had a lottery win and the World is yours – no more bus pass for you!!
You get down to a choice between two – both of a similar size, same power unit, same top speed, same levels of comfort and same gadgetry. You have a choice of very similar colours for each – so why did you choose that one?
Omega 3, that famous fatty acid that is known to cure everything from depression to bad hair days, is found in the darker piscine species – salmon, tuna, mackerel…. but white fish is also “good” for you – so long as it’s not full of Mercury.
What has that got to do with the price of design?
Well – stay with me here – I’m taking the scenic route.