It has only taken 541 years, but eventually he had to go.

In the Great British tradition William was a multi-tasking renaissance man – Merchant, Diplomat, Writer, Printer and Retailer.

He is credited with being the most likely person to have introduced the Printing Press to England, in 1476, thereby starting the first information revolution. Whether he realised the impact it would have is anyones guess – but as he went on to be the earliest forerunner of Waterstones he obviously knew a good idea when he saw it.

Omega 3, that famous fatty acid that is known to cure everything from depression to bad hair days, is found in the darker piscine species – salmon, tuna, mackerel…. but white fish is also “good” for you – so long as it’s not full of Mercury.

What has that got to do with the price of design?

Well – stay with me here – I’m taking the scenic route.